Dr. Ismet Anitsal



Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, 2005, University of Tennessee, Knoxville
  • MBA, 1992, University of West Georgia
  • MA, 1987, Bogaziçi University
  • BS, 1985, Istanbul Technical University


  • Principles of Marketing
  • Consumer Behavior
  • Retail Marketing Management
  • Market Analysis and Marketing Strategy
  • International Service Learning
  • Marketing Internship
  • Honors Colloquium
  • Strategic Marketing
  • Entrepreneurship
  • Entrepreneurial Mindset
  • Design Thinking
  • Seminar in Marketing

Professional experience

  • Worked as tenured full professor of Marketing, and Faye Halfacre Moore Professor of Entrepreneurship in the College of Business at Tennessee Tech University for 15 years.
  • Worked in the manufacturing, commercial banking, and retailing industries in different capacities from sales associate to CEO levels.
  • Served on the board of directors for several professional and nonprofit organizations.

Research and professional interests

  • Consumer behavior
  • Technology
  • Productivity
  • Services marketing
  • Branding
  • Nonprofit marketing
  • Retailing
  • Entrepreneurship
  • Strategy
  • Service learning
  • Online teaching and learning
  • Business education


  • 90-refereed papers published in major scholarly journals and conference proceedings.
  • Collaborated with researchers from multiple disciplines, as well as students.
  • Co-authored an article that is ranked in the top 12 articles published in the Journal of Marketing Theory and Practice in the last 10 years, in terms of citations.

Other interests

  • Table tennis
  • Pickleball
  • Collecting
  • Photography
  • Poetry

Awards and honors

  • Co-President of Association of Marketing Theory and Practice
  • Past President of the Atlantic Marketing Association
  • Served as an editor/section editor of several marketing/entrepreneurship journals, and has been on the editorial review boards for several peer reviewed journals.
  • The Award for Excellence in Overall Performance by College of Business Board of Trustees, Tennessee Tech University, Cookeville, Tennessee, 2015.
  • Excellence in Research Award, College of Business, Tennessee Tech University, 2012.
  • The Larry R. Watts Distinguished Service Award, 2012.
  • Tennessee Board of Regents Lana Doncaster Innovations Award, 2008.
  • Outstanding Faculty Award, Tennessee Tech University, 2007.
  • J. E. Owen Award for Excellence in Research, The Board of Trustees, College of Business, Tennessee Tech University, 2006,
  • Walter Melville Bonham Memorial Graduate Fellowship (Bonham Dissertation Award), The University of Tennessee, Knoxville, Tennessee, 2003
  • Other research, teaching, service, fellowship, scholarship and travel awards
  • Alpha Kappa Psi, 2006
  • The Honor Society of Beta Gamma Sigma, 2005
  • The Alpha Mu Alpha National Marketing Honorary, 2003
  • The Omicron Delta Kappa Leadership Honor Society, 2003
  • The Honor Society of Phi Kappa Phi, 2002